IAC Advertising Website

I wore many hats at IAC, one of my roles as lead creative was to create marketing and sales materials for IAC Advertising. My group was responsible for the company website, sales kit and sell sheets, premiums, events, trade show exhibit, presentation materials for large sales pitches, e-newsletters and more.

To the left is the IAC Advertising website homepage. The header was interactive, allowing users to mouse over the images to see audience data—this design element was carried over to the IAC Advertising trade show booth.

Citysearch Relaunch Sweepstakes

To introduce advertisers to the newly relaunched Citysearch, my team created a sweepstakes. The campaign kicked-off with an HTML-email announcing the sweepstakes. The bottom portion of the sweepstakes website contained animation that highlighted the new focus and features of Citysearch.

Film Photography Project

The Film Photography Podcast had grown organically over the course of a year, spanning a podcast, blog, community on Flickr, and a storefront—the number of channels had become unwieldy. I was challenged with creating a brand identity (including develop- ment of the mission statement) and web strategy that united all of the disparate parts under the Film Photography Project umbrella. For the website, I was charged with definition, design and project management.

WorldWalk

WorldWalk website design for Jasper Design

Open Space Institute

Open Space Institute website design for Jasper Design

Schick Girl’s Guide to Dating

The Girl’s Guide to Dating connected Schick’s brand message with their target audience and introduced them to Juliette, the user’s “faithful guide to dating,” who provided valuable tips and advice via video clips and brief articles.

The site also incorporated: mobile “date escape” functionality; sweepstakes; online quiz; content from Ticketmaster to buy tickets to fun events for a date and Citysearch to find the best date spots in your city; and editorial from Match.com’s online magazine, Happen. This site/campaign was an OMMA awards finalist.

Acura Advance Your Senses

The Advance Your Senses microsite helped Acura raise brand awareness and shift perception among its target audience of men, ages 30 to 54, by leveraging Expedia and Citysearch. The site focused on unique and off-the-beaten-path travel experiences. This highly interactive Flash site featured exotic travel destinations provided by Expedia, with new destinations published weekly. To highlight the five senses, each trip contained multiple embedded, rich media hot spots, which included video, audio, and images. The site also contained links to relevant sections on Citysearch and a user-generated section where visitors could upload photos from their own travel adventures.

TBS My Boys My City

This microsite helped TBS raise awareness for the season 2 premiere of My Boys series by leveraging Citysearch to deliver geo-targeted sites for 10 key markets. In addition, the show’s key characters provided recommendations for their favorite hot spots in each of these markets—making the site personable and also giving the users an opportunity to identify with the characters individually.

Hpnotiq Party Countdown Invitation on Evite

Evite was a natural fit for this campaign in terms of aligning with Hpnotiq’s objective to reach women celebrating special occasions. In order to meet the client’s needs, I developed the concept for a custom Evite invitation with a countdown clock widget, which became the centerpiece of the larger campaign. The widget was incorporated in a custom Evite invitation, syncing the countdown clock to the date and time of the party. In addition, the widget contained five drink recipes, and had a viral component that enabled the host or guests to ”grab“ the widget and place it on a social networking site such as Facebook—enabling Hpnotiq to put its brand not only in front of party’s host and guests, but also the extended audience of the partygoers’ social network.

Jo Malone

A project for Artifact Studio, I worked on design, as well as hand-coding this Jo Malone HTML-email.

La Mer

A project for Artifact Studio, I worked on design, as well as hand-coding this La Mer HTML-email.

Bacardi Mojito Banner Gadget

This OMMA award-winning banner gadget delivered a dynamic, fully integrated, cross-site experience to users from within an ad unit. When users engaged with content in one of the Evite (host a mojito party) or Citysearch (find the best mojito in your area) tabs, they were sent to those sites, where the landing page was roadblocked with Bacardi Mojito branding. On Evite, users could create Bacardi branded invitations to invite friends to their party, further spreading the word about the original Bacardi Mojito.

Visa Go! Date Location Banner Gadget

Using Citysearch listings, Visa sponsored a custom tool that enables users to find the perfect date spot by selecting their market and type of date (takeout, outdoor dining, martini bar, etc). Once preferences were selected, the gadget displayed the suggested location with name and address. In addition, users could click on a link within the gadget to go to Citysearch for more ideas. This banner gadget ran on Match.com.

Evite Content Module

The Evite Content Module takes the banner gadget concept and makes it a sponsorable part of the site. I was the driving force in developing the Evite Content Module, mapping out functionality, UI and design.

Functionality included: recipes, party tips, party tools such as drink and budget calculators, how-to videos, and product and gift suggestions.

Chumbawamba, Tubthumper

Everyone asks about this cover. The label was sure this CD would sell big, so I wanted to do something that was simple and loud, something that could be seen the second you walked into a music store; thus the field of bright green and the use of the big grinning baby in the corner (yes it is a manipulated image). Over 7 million copies of the CD were sold in the U.S. and Canada alone.

Bloodhound Gang, Fire Water Burn, CD Single

God is My Co-Pilot, History of Music Vol. 1, box set

Fifty Feet Tall, 7-inch single

Ruth Ruth, 7-inch single

Cafe Limbo Business Card

This business card is a great example. The business manager of Limbo—a cafe formerly located in the East Village—asked me to design a business card that was unique and fun. The result was a business card with both a visual pun and optical illusion wrapped into one. The card went on to win four design awards, including Best in Show in the Strathmore Graphics Gallery.

Trick or Treat

Another example is Trick or Treat, a self-promotion for Industrial Strength Design created for Halloween. When the string on top is pulled, the head slides out and a paper tongue with contact information sticks out. The piece went on to win a number of design awards, including the AIGA’s Objects of Desire.

Industrial Stregnth Design Race Car

One more example, is a limited edition run of 500 letter-pressed race cars was part of a self-promotion for Industrial Strength Design.