Digital Advertising and Web Design
My interest in web design started in the early days of the commercial Web. I helped introduce web design as a service at Bill Smith Studios, designed and built an early site for Scholastic (sadly, Scholastic didn’t launch the site), and designed an award-winning site for Giant Step/Groove Academy. Fast forward to today, and I’ve led the concepting and creation of award-winning digital creative, including microsites and banners, for big brands such as Schick, Bacardi, and Visa.
Schick Girl’s Guide to Dating
The Girl’s Guide to Dating connected Schick’s brand message with their target audience and introduced them to Juliette, the user’s “faithful guide to dating,” who provided valuable tips and advice via video clips and brief articles.
The site also incorporated: mobile “date escape” functionality; sweepstakes; online quiz; Ticketmaster content to buy tickets to fun events for a date; Citysearch content to find the best date spots in your city; and editorial content from Match.com’s online magazine, Happen. This site/campaign was an OMMA awards finalist.
Acura Advance Your Senses
The Advance Your Senses microsite helped Acura raise brand awareness and shift perception among its target audience of men, ages 30 to 54, by leveraging Expedia and Citysearch. The site focused on unique and off-the-beaten-path travel experiences. This highly interactive Flash site featured exotic travel destinations provided by Expedia, with new destinations published weekly. To highlight the five senses, each trip contained multiple embedded, rich media hot spots, which included video, audio, and images. The site also contained links to relevant sections on Citysearch and a user-generated section where visitors could upload photos from their own travel adventures.
TBS My Boys My City
This microsite helped TBS raise awareness for the season 2 premiere of My Boys series by leveraging Citysearch to deliver geo-targeted sites for 10 key markets. In addition, the show’s key characters provided recommendations for their favorite hot spots in each of these markets—making the site personable and also giving the users an opportunity to identify with the characters individually.
Hpnotiq Party Countdown Invitation on Evite
Evite was a natural fit for this campaign in terms of aligning with Hpnotiq’s objective to reach women celebrating special occasions. In order to meet the client’s needs, I developed the concept for a custom Evite invitation with a countdown clock widget, which became the centerpiece of the larger campaign. The widget was incorporated in a custom Evite invitation, syncing the countdown clock to the date and time of the party. In addition, the widget contained five drink recipes, and had a viral component that enabled the host or guests to “grab” the widget and place it on a social networking site such as Facebook—enabling Hpnotiq to put its brand not only in front of party’s host and guests, but also the extended audience of the partygoers’ social network.
Jo Malone HTML-email for Artifact Studio
La Mer HTML-email for Artifact Studio
WorldWalk website design for Jasper Design
Open Space Institute website design for Jasper Design